Business Pitch Competition Returns, WPCC Small Business Center Seeks Sponsors
An upcoming event aims to give new business owners in Burke County the support to grow and succeed.
The Small Business Center at Western Piedmont Community College will hold its second annual “Elevate Burke – Innovation Expedition” business pitch competition for local entrepreneurs this summer. Those chosen to participate will have a chance to win a cash award for their businesses.
To qualify, applicants must own a small business in Burke County or intend to start a business in Burke County. Competitors must submit an application to the SBC that includes a business plan, a pitch deck and relevant financial information. Applications are due by Monday, May 26, and there is no fee to enter. A panel of judges will review the applications and choose finalists to advance in the contest. Those selected to proceed in the competition will be required to participate in a free pitch workshop on June 5-7 to learn how to refine their presentation and pitch skills.
“When I’m looking for a finalist, I will look for their drive and passion,” said Lily Laramie, SBC Director. “I’ll also be looking at their willingness to advance their skills and knowledge and ask for help when it’s needed. The curriculum is straight from ‘Hatch This,’ with a few modifications to better serve Burke County. It’s a heavy focus on business planning and growing yourself as a business owner. There will also be business basics, like financial planning and marketing.”
On the day of the competition, which will be announced at a later date, the participants will have five minutes each to pitch their idea or business to the judges, and an additional five minutes to answer any questions the judges may have. The judges will choose the business owner who gave the best pitch and grant them a cash award provided through sponsorships from local businesses. In addition to receiving a cash prize, the winner will benefit from continued mandated support from the SBC. The winner will be asked to take SBC courses to strengthen aspects of entrepreneurship in which he or she requires growth, as identified by the judges, and will provide detailed reports on how the grant funds are spent. Laramie also will conduct a one-year follow-up session with the winner to evaluate the progress and success of the business.
The winner of last year’s competition was Andrew Jackson, owner of True as Trees, a holistic plant health service. He received $1,200 from sponsors Eileen Conway and McCabe’s Tire and Service Center.
“The real reward was participating with such creative and inspiring entrepreneurs,” Jackson said. “It was an honor to share that space with them, and I value the connections we made.”
Laramie encouraged local entrepreneurs and small business owners to consider participating in the competition and giving their entrepreneurial aspirations a shot at success. “No matter how experienced or inexperienced, anyone with the right drive and passion for their idea can succeed with help,” she said. “I’m hoping that all competition participants will come away from the event with a new understanding of entrepreneurship and an understanding that there is a community to help them achieve their business dreams.”
To apply to participate in Elevate Burke, visit wpcc.edu/sbc or contact the SBC at 828-448-6719.
Laramie is asking local business owners, or anyone in the community, to consider supporting their fellow entrepreneurs by sponsoring the competition. “I would say to anyone interested in sponsoring the event, ‘How would the grant have changed your life when you started in business?’” Laramie said. “With that in mind, think about how your sponsorship could change the life of a new business owner here in Burke County!’”
To make a donation or establish a sponsorship, contact the Western Piedmont Foundation, which is managing funding for the event, by visiting wpcc.edu/foundation or calling 828-448-6156. Donations are tax-deductible. Sponsorships must be pledged by Monday, April 28.
The SBC, a service provided by the North Carolina Community College System in every county in the state, offers support to local businesses through free classes, consulting and resources.
Published: March 19th, 2025