WPCC SBC Offers Free Classes in November for Business Owners

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SBC_1Western Piedmont Community College’s (WPCC) Small Business Center (SBC) will offer several classes in November designed for entrepreneurs who own small business or are thinking about starting a business.  The classes are free of charge and taught by experienced professionals. All classes will be offered at the WPCC SBC located at the Foothills Higher Education Center, 2128 S Sterling Street in Morganton, NC.  Register for classes by visiting www.wpcc.edu/SBC and click on “SBC Seminars and Workshops” listed on the bottom of the page.

The classes offered in November are as follows:

Selling Products Online eCommerce

Monday, November 02, 2015 6:00 PM to 9:00 PM

Topic: Marketing and Sales

One way to expand your market is to sell products online. We will explore the features of well-known e-commerce hosts such as the eBay Store and Amazon.com, as well as other options for creating an online store. PayPal and other payment gateways will also be discussed. At the end of these sessions, you will be able to: 1) Do you need to sell online? 2) Have an understanding of your online store options 3) Understand the differences between platforms and determine what is right for you. 4) Set up your online store 5) Develop an online store marketing plan Order of Topics/Content: Session consists of discussion, presentations and on-line presentations, other medium: 1) Brief introductions—Small Business Center, Presenters, Owner/Manager/Attendees 2) Online Store Options 3) Develop Your Online Marketing Plan 4) Set Up An Actual Working Store 5) Summary – Q&A 6) Course Evaluation

Speaker: Matt Rudisill & Scott Mosteller

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Grow Your Business with Social Media Marketing

Tuesday, November 03, 2015 6:00 PM to 9:00 PM

Topic: Marketing and Sales

We know that building strong and loyal relationships help a business to get started and to grow. This is where social media can help in ways that we may never have dreamed were possible. The good news is that it doesn’t take massive sums of marketing dollars to make it effective. The effective use of social media is a perfect fit for small business owners and entrepreneurs who usually have little discretionary cash for promoting their businesses in the early days. This seminar will provide participants with basic knowledge about a variety of social media tools including Facebook, Twitter, and LinkedIn.

Speaker: Matt Rudisill

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Facebook for Your Business Marketing

Thursday, November 05, 2015 6:00 PM to 9:00 PM

Topic: Marketing and Sales

In this seminar, participants will learn the basics of setting up a Facebook business page as well as information about promotions, advertisements, and making a huge impact for your business.

Speaker: Matt Rudisill

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Create an Online Store eCommerce

Monday, November 09, 2015 6:00 PM to 9:00 PM

Topic: Marketing and Sales

New Date! Do you want to sell online and reach more people with better marketing concepts? Now is the time to set up your online store! In this 2 night seminar, you will learn the basics of setting up your online presence and actually leave with a fully functional operating store where your products will be available to the world. At the end of these sessions, you will be able to: 1) Do you need to sell online? 2) Have an understanding of your online store options 3) Understand the differences between platforms and determine what is right for you. 4) Set up your online store 5) Develop an online store marketing plan Order of Topics/Content: Session consists of discussion, presentations and on-line presentations, other medium: 1) Brief introductions—Small Business Center, Presenters, Owner/Manager/Attendees 2) Online Store Options 3) Develop Your Online Marketing Plan 4) Set Up An Actual Working Store 5) Summary – Q&A 6) Course Evaluation

Speaker: Matt Rudisill & Scott Mosteller

Register Now

Pinterest, Blogging, and Mobile Marketing

Tuesday, November 10, 2015 6:00 PM to 9:00 PM

Topic: Marketing and Sales

During this seminar, participants will become familiar with the basics of these three social media tools. Attendees will learn how and why to use Pinterest, how to set up and maintain a blog, and benefits of mobile marketing. Pinterest is now the fastest growing social media platform. The seminar will provide information about using Pinterest for marketing your business, and bringing customers to your website. Pinterest has visual appeal which enables business owners to think outside the box and learn how to convey the personality of their brand.

Speaker: Matt Rudisill

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Understanding Cash Flow and Financials

Wednesday, November 11, 2015 6:00 PM to 9:00 PM

Topic: Cash Flow Management

This class introduces breakeven analysis as a tool to assist the entrepreneur in measuring financial feasibility. Exercises will identify the kinds of data needed to project the revenue, start-up, and operating costs of your business. This class will help you develop an understanding of cash flow and break even analysis and its relationship to business planning.

Speaker: Arlene Childers

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Making an Impact with Social Media

Thursday, November 12, 2015 6:00 PM to 9:00 PM

Topic: Marketing and Sales

Two-thirds of Americans, who use the internet, are active on Facebook, LinkedIn, or other social platforms. As a small business owner you need to know which ones are best for your type of business, how to use them effectively and manage them all in an efficient way. This seminar participants will learn how to use their online knowledge to grow their business and take it to the next level. With the knowledge of these platforms, you will be able to understand how to incorporate the social media platform into your marketing plan.

Speaker: Matt Rudisill

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Business Management with Excel Spreadsheets

Tuesday, November 17, 2015 6:00 PM to 9:00 PM

Topic: Managing a Business

Running your business is not always easy and keeping track of inventory, reviewing customer accounts and analyzing profits and losses can be time consuming. This seminar can help you streamline and refine your process. Simple spread sheets, navigating around spread sheets, using formulas and functions and formatting will be covered in this 3-hour seminar. Computer Lab

Speaker: Arlene Childers

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Burke Center for Community Economic Development (BCCED)

Marketing Your Business

Tuesday, November 24, 2015 6:00 PM to 9:00 PM

Location: Burke Center for Community Economic Development (BCCED), Olive Hill CEDC @ Old Waldensian Mill, Valdese, NC 28690

Topic: Marketing and Sales

Marketing for the 21st Century small business is more dynamic and challenging than ever. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques. Explore the components of an effective marketing plan in this comprehensive seminar.

Speaker: Matt Rudisill

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Social Media Marketing for Business

Tuesday, December 01, 2015 6:00 PM to 9:00 PM

Location: Burke Center for Community Economic Development (BCCED), Olive Hill CEDC @ Old Waldensian Mill, Valdese, NC 28690

Topic: Marketing and Sales

For those business owners who might not yet be using social media, this is the class for your! This class offers a general overview of the social media. In this seminar, you will learn about Facebook, Twitter, LinkedIn, and how to incorporate photos and videos. Plus, the newest platforms you should use to market your business. This class will help you build a social media strategy for you small business.

Speaker: Matt Rudisill

Register Now

 SmallBizU Courses

WPCC’s Small Business Center has a library of full-length courses provided by SmallBizU, the first online academy created especially for the education and training needs of small businesses and entrepreneurs. SmallBizU teaches entrepreneurs about the “3Ms” – Money, Marketing, and Management. It achieves this objective through the delivery of 20 core courses that teach the “language of business” and important trade-skills. Each course is online and full of animated slides accompanied by voice-over narration, PowerPoint presentations, worksheets, toolsets, and access to a comprehensive knowledgebase.   You can access your course anytime and anywhere.

If you have any questions, please contact Eddie McGimsey at emcgimsey@wpcc.edu or 828-448-6719 or visit www.wpcc.edu/SBC