Pathfinder: Craft Marketing



How to Find Books in the WPCC Library

Use our library catalog, found at one of our catalog terminals near the library entrance or online here. By default, the catalog opens to a simple keyword search. If you want to search by a specific title or author, choose the browse search mode under the “search” key at top of page. Try different keywords if your first search does not bring up any relevant results. There is great value in browsing the shelf area where you have found a relevant book. Look in the section of the shelves marked “NK” and “TT” to find books specifically about pottery/ceramic art.


Selected Books

  • Art & Reality: The new standard reference guide and business plan for actively developing your career as an artist (N 8600 .A19 2001)
  • Art that pays : The emerging artist’s guide to making a living (call number: NX 634 .S63 2004)
  • Artist’s Market (N 8600 .A 76)
  • Market planning guide : A handbook to help you design, write, and use a marketing plan tailored to your specific business needs. (HF 5415.22 .836)
  • Clay: A studio handbook. (TT 920 .P54 2001)
  • The fine artist’s guide to marketing and self-promotion. (N 860 .V57 2003)
  • How to set up your own small business. (HD 92.7 .F35 1991)


Selected Electronic Books

  • E-service: twenty-four ways to keep your customers when competition is just a click away (call number: Ebook (HF5415.525 .Z46 2000)
  • How to produce a successful crafts show (Ebook TT 149 .C36 1997)
  • World Wide Web marketing: integrating the Web into your marketing strategy (EBook HF 5415.1265 .S742 1999)



  • Successfully marketing your Product (Video 2570)


Recommended Websites